Strategy Zappts Case
Impacting business organization through design
As the Head of the Design and Innovation Office, I've implemented the services and product offers in partnership with the Board Leadership, marketing and Sales departments.The idea was to create a set of Design Services we could Increase our customer portfolio and Market Share. We've learned that through a solide Design Strategy we could increase the conversion rate of service proposals / contracts considerably.The following services was implemented then:
Through the Product Solution Design Process, using creative design processes and tools such as Design Sprint, LDJ and Design Thinking workshops, the team designs, implements and tests high fidelity prototypes together with the user to create digital products in a short timeframe.
According to Client's needs and strategy, we can also help them on their discovery processes facilitating Ideation Workshops such as Design Sprint sessions.
This services consists in reviewing the UX design of our customers' current digital products, propose improvements in the user experience creating new user journey proposals, developing and testing new prototypes.
Based on business needs the Design Team maps, plan, implements and maintain the Design System of the customers.
Based on business needs the Design Team maps, plan, implements and maintain the Design System of the customers.Build dedicated teams for customers to support the strategic and operational demands of Product Design of the company. Assembling teams with necessary professional profiles such as UX Designers, UI Designers, UX Writers, UX Researchers, Product Designers and Design Leads. This way, customers can focus on the strategic management of the product while Zappts takes care of people management, delivery methods, platforms and digital tools, in addition to a very low turn-over to ensure the development and evolution consistency and continuity of the product.
